About
Vision
Blue Ink Insurance Group’s vision is to be a trusted leader in providing comprehensive and accessible insurance solutions, empowering individuals and families to make informed financial choices. The brokerage is dedicated to serving the community by offering personalized coverage options that protect what matters most—health, income, and legacy. Through education and advocacy, Blue Ink Insurance Group seeks to demystify the complexities of life, disability, and Medicare insurance, ensuring that everyone, regardless of their background, has the knowledge and resources to secure their future. The company is committed to fostering lasting relationships built on integrity, trust, and excellence, making a meaningful impact in the lives of those it serves.
History
Blue Ink Insurance Group, LLC was founded in 2024 by Cheron Moore, a seasoned insurance professional with over a decade of experience in the industry. With a strong background in helping individuals and families navigate life, Medicare, and disability insurance, Cheron established Blue Ink to provide personalized solutions and expert guidance. While the brokerage is newly founded, our team of experienced agents brings over 50 years of combined knowledge, ensuring our clients receive the highest level of expertise.
We partner with top-rated insurance carriers to offer comprehensive coverage options tailored to each client’s unique needs. At Blue Ink, we believe in education, empowerment, and long-term financial security, making sure our clients understand their options before making decisions. Our commitment to honest advice and exceptional service has made us a trusted resource for individuals, families, and seniors alike. Whether protecting a family’s future with life insurance, securing healthcare coverage through Medicare, or providing income protection with disability insurance, Blue Ink Insurance Group is dedicated to serving the community with integrity and care.
Values
Integrity – Always operate with honesty and transparency, ensuring clients receive accurate information and fair treatment.
Customer-Centric Service – Prioritize clients’ needs by providing personalized solutions and exceptional customer service.
Empathy – Understand and care about clients’ unique situations, offering support and guidance with compassion.
Education – Empower clients with knowledge about their insurance options so they can make informed decisions.
Accessibility – Be available and responsive to clients, making the insurance process simple and stress-free.
Commitment – Dedicate time and effort to serving clients, continuously improving, and upholding the agency’s mission.
Trustworthiness – Build strong, long-term relationships by being reliable, ethical, and committed to clients’ financial security.
Our Services
Blue Ink Insurance Group is a dedicated insurance brokerage offering a range of vital coverage options including Medicare, life insurance, disability insurance, and annuities. At Blue Ink, we collaborate with multiple reputable insurance carriers to ensure we present you with policies that best meet the needs of you and your loved ones.
Medicare
Medicare is often misunderstood, but it’s a valuable health insurance program designed to provide essential coverage for those 65 and older, as well as younger individuals with disabilities or certain medical conditions. Many people worry about gaps in coverage or confusing options, but Medicare is structured to ensure you get the care you need. It includes Part A for hospital stays, Part B for doctor visits and outpatient care, Part C (Medicare Advantage) for all-in-one coverage through private insurers, and Part D for prescription drugs. With the right plan, Medicare can offer affordable, reliable healthcare and peace of mind—so you’re not left facing high medical costs alone. Click here to learn more.
Life Insurance
Many people think they don’t need life insurance, but what happens to your loved ones if the unexpected occurs? Life insurance provides a tax-free payout to help cover funeral costs, unpaid bills, mortgage payments, or lost income—ensuring your family isn’t left struggling financially. There are different options to fit your needs, from final expense insurance for covering funeral costs, to term life insurance, which offers affordable protection for a set period, and whole life insurance, which builds cash value and lasts a lifetime. No one likes to think about life’s uncertainties, but having the right coverage means your family is protected no matter what happens. Click here to learn more.
Disability Insurance
Many people assume they’ll never need disability insurance, but what if an illness or injury suddenly prevents you from working? Your bills won’t stop, and relying on savings alone may not be enough. Disability insurance acts as a financial safety net, replacing a portion of your income so you can keep up with mortgage payments, daily expenses, and other financial obligations. Whether short-term or long-term, this coverage ensures you can focus on recovery without the added stress of lost income. Life is unpredictable, but with disability insurance, you’re prepared for the unexpected. Click here to learn more.
Annuities
Annuities offer a dependable way to grow and safeguard your savings while providing a steady retirement income. Whether you opt for a fixed, indexed, or variable annuity, these products ensure tax-deferred growth and guaranteed income. Designed to protect against outliving your savings, annuities provide financial security and peace of mind. With flexible options that align with your retirement goals, they can be a wise addition to your long-term financial strategy.
Cheron Moore
Agent and Owner
My Biography
Cheron Moore, a proud native of Oak Park, Illinois, reflects a diverse blend of influences from both the her parents’ upbringings on the west and south sides of Chicago. From her early years, she embraced a passion for community service, a value that continues to guide her endeavors.
With a knack for athletics, Cheron excelled in basketball, track and field, and tennis at Oak Park and River Forest High School cultivating a strong sense of teamwork and determination. These experiences laid a solid foundation for her commitment to excellence and collaboration in all aspects of her life.
After completing her undergraduate studies in Economics at the University of Illinois at Urbana-Champaign, Cheron ventured to New York to pursue further education. At Cornell University in Ithaca, New York, she earned a master’s degree in Human Resources and Organizations, equipping her with the skills and knowledge to make a meaningful difference in the lives of others and companies. She has spent many years working in corporate America and has over 10 years of experience in insurance sales and services.
Inspired by her close relationship with her grandfather, Eddie Tharbs, Cheron has developed a profound appreciation for the elderly and is dedicated to ensuring they receive the care and support they deserve. In her leisure time, she enjoys engaging in high-intensity interval training workouts, flying kites, exploring local thrift stores, preparing floral arraingments, and sharing meals with loved ones.
As a trusted figure in her community, Cheron eagerly welcomes the opportunity to connect with her neighbors, offering expert guidance on insurance matters and lending a compassionate ear to their concerns. With a genuine desire to make a positive impact, she looks forward to forging lasting connections and serving as a pillar of support for those in need.
Reach Us
Looking forward to connecting...
PO Box 1271
Oak Park, IL 60304